Relationship Marketing

Manfred Bruhn

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Corporate Governance and Management

Abstract

Prof. Dr. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel sowie Honorarprofessor an der Technischen Universität München.

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2015A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty 2018Customer Relationship Management im Handel 2015Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive 2016Kommunikation für Nonprofit-Organisation 2004Markenführung und Public Relations

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