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Relationship Marketing
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Relationship Marketing (2015)Relationship MarketingCustomer Relationship Management im Handel (2018)Customer Relationship Managem…Kommunikation für Nonprofit-Organisation (2016)Kommunikation für Nonprofit-O…Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive (2015)Digital Sales Excellence: Neu…A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty (2015)A Theoretical Review of CRM E…Markenführung und Public Relations (2004)Markenführung und Public Rela…Strategic marketing for nonprofit organizations (1985)Strategic Marketing for Non Profit Organizations (2017)Marketingmanagement (2020)Effective Public Relations (1967)Basic Marketing: A Managerial Approach (1978)Brand management in the professional sports club setting (2008)MANAGING PUBLIC RELATIONS (2018)A resource‐based view of the firm (1984)Evolving to a New Dominant Logic for Marketing (2003)Users of the world, unite! The challenges and opportunities of Social Media (2009)Digital Sales Excellence — Systematischer Einsatz neuer Technologien im Vertrieb (2015)A Theory of Cognitive Dissonance (1957)Inequity In Social Exchange (1965)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Behavioral Consequences of Service Quality (1996)
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  • 2015A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty19 cited
  • 2018Customer Relationship Management im Handel19 cited
  • 2015Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive13 cited
  • 2016Kommunikation für Nonprofit-Organisation13 cited
  • 2004Markenführung und Public Relations11 cited

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