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Marketing Internacional
2 references·4 citing·23 second hop
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this work references cited by second hop

References

  • 2012Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency313 cited
  • 2012The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries239 cited

Cited by

  • 2017Análisis evaluativo a los procesos de marketing en la internacionalización de las pequeñas y medianas empresas de alimentos de Medellín33 cited
  • 2014Degree of Internationalization and Performance: Evidence from Emerging Brazilian Multinational Firms25 cited
  • 2016Towards a new framework for SMEs success: a literature review20 cited
  • 2019Plan comercial de exportación de vino no alcohólico de frutas exóticas al mercado de Alemania0 cited

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