Developing and Testing a Contingency Paradigm of Group Choice in Organizational Buying

Elizabeth Jane Wilson · Gary L. Lilien

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Multi-Criteria Decision Making

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Elizabeth J. Wilson, Gary L. Lilien, David T. Wilson, Developing and Testing a Contingency Paradigm of Group Choice in Organizational Buying, Journal of Marketing Research, Vol. 28, No. 4 (Nov., 1991), pp. 452-466

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