Article2013

MAĞAZA ATMOSFERİNİN İÇGÜDÜSEL SATIN ALMAYA ETKİSİ VE HAZIR GİYİM SEKTÖRÜNDE BİR ARAŞTIRMA

Tolga Dursun · Kader Oskaybaş · Cansu Gökmen

7 citations0/0 files storedMarmara Üniversitesi İktisadi ve İdari Bilimler Dergisi

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

Tüketiciler, satın aldıkları ürünleri sadece ihtiyaç duydukları için değil, ruh hallerini değiştirmek, zaman geçirmek, eğlenmek veya kendini ifade etmek için de satın almaya başlamışlardır.İçgüdüsel satın almanın temelini oluşturan hedonik (hazcı) tüketimde, tüketicinin ürünle kurduğu bağlar önemlidir

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1974Atmospherics as a Marketing Tool 2002Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior 1962The Significance of Impulse Buying Today 1967Customer Impulse Purchasing Behavior 1991Defining Impulse Purchasing 1986Planned versus impulse purchase behavior.1998DEVELOPMENT AND VALIDATION OF THE IMPULSE BUYING TENDENCY SCALE 1994Retailing Management, 9th Edition

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