References

• 1979A Paradigm for Developing Better Measures of Marketing Constructs16,591 cited
• 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
• 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
• 2009Pathways towards sustainability through higher education292 cited
• 2011Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage257 cited
• 2001Brand equity: is it more important in services?247 cited
• 2013The effect of corporate associations on consumer behaviour198 cited
• 2004Managing customer expectations in the service encounter185 cited
• 2007The paradox of customer education179 cited
• 2010Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer’s Attitude Toward the Internet and Consumer’s Demographics177 cited
• 2006The performance effect of organizational learning and market orientation174 cited
• 1997Beyond service quality dimensions in higher education and towards a service contract154 cited
• 2003Attitudes to service quality – the expectation gap134 cited
• 2005Sustainable consumer empowerment through critical consumer education: a typology of consumer education approaches122 cited