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SOCIAL MEDIA AND GREEN CONSUMPTION BEHAVIOR OF MILLENNIALS

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References

2007The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement2,115 cited
2013Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products1,074 cited
2014A study of the impact of social media on consumers854 cited
1996Opinion Leaders and Opinion Seekers: Two New Measurement Scales738 cited
2006Measuring Motivations for Online Opinion Seeking727 cited
2012Brand Performances in Social Media396 cited
2006The value of participation in virtual consumer communities on brand loyalty370 cited
2011Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective221 cited
2013Green marketing: what the Millennials buy191 cited
2018Conceptualization and measurement of millennial's social signaling and self‐signaling for socially responsible consumption72 cited

Cited by

2022Does Entrepreneur Moral Reflectiveness Matter? Pursing Low-Carbon Emission Behavior among SMEs through the Relationship between Environmental Factors, Entrepreneur Personal Concept, and Outcome Expectations44 cited
2023Goodbye materialism: exploring antecedents of minimalism and its impact on millennials well-being42 cited
2021The Influence of Instagram Influencers’ Activity on Green Consumption Behavior34 cited

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2023Analysing the impact of green consumption values on brand responses and behavioural intention27 cited

2023Exploring the effect of cognitive factors and e-social interactions on the green purchase intention: evidence from a transitional economy22 cited

2023Examining green purchasing. The role of environmental concerns, perceptions on climate change, preferences for EU integration, and media exposure16 cited

2024The power of social media: Exploring online member groups and psychological factors to support responsible consumption14 cited

2022The impact of social media marketing activities on green consumption intention: evidence from emerging countries11 cited

2024Examining sustainable consumption patterns through green purchase behavior and digital media engagement: a case of Pakistan’s postmillennials10 cited