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Brand Consciousness of BOP Consumers in South Africa
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References

  • 1993Research methods for business: A skill building approach17,000 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2007The Economic Lives of the Poor1,918 cited
  • 2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits1,780 cited
  • 2009Business Research Methods1,000 cited
  • 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
  • 2011Bottom of the Pyramid as a Source of Breakthrough Innovations766 cited
  • 1991Marketing : concepts and strategies375 cited
  • 2004Wealth, Health, and Health Services in Rural Rajasthan358 cited
  • 1988Principles and Practice of Marketing270 cited
  • 2011Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model246 cited
  • 2008Integrated approach to understanding consumer behavior at bottom of pyramid231 cited
  • 2007Consumers' product evaluations in emerging markets181 cited
  • 2008Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context145 cited

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  • 2008Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations74 cited
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