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Market Segmentation Success
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Market Segmentation Success (2008)Market Segmentation SuccessCosmetic Products Customisation and Customer Segmentation (2023)Cosmetic Products Customisati…Market Segmentation Analysis (2018)Market Segmentation AnalysisMethods in Segmentation (2016)Methods in SegmentationChanging Times for Social Marketing Segmentation (2016)Changing Times for Social Mar…Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers (2015)Exploring Electronic Word-of-…Target market selection in B2B technology markets (2014)Target market selection in B2…An Investigation of Contemporary Menswear Design in Hong Kong (2012)An Investigation of Contempor…Segmenting the energy market: problems and successes (2011)Segmenting the energy market:…Segmenting technology markets: applying the nested approach (2011)Segmenting technology markets…Managing Key Account Portfolios across the Process of Relationship Development: A Value Proposition–Desired Value Alignment Perspective (2011)Managing Key Account Portfoli…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Ethnography: Principles and Practice (1983)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)What do customers expect of travel agent–customer interactions? Measuring and improving customer experience in interactions with travel agents (2018)Stakeholders’ views of travelers’ choice of Airbnb (2019)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)The Economic Institutions of Capitalism (1987)Marketing Research: Methodological Foundations (1977)The PIMS principles: Linking strategy to performance (1989)Blue ocean strategy. (2004)Issues and Advances in Segmentation Research (1978)Market Segmentation: A Review (1987)Marketing Concepts and Strategies (1989)Uniqueness (1980)Uniqueness, the human pursuit of difference (1980)Fashion clothing consumption: antecedents and consequences of fashion clothing involvement (2004)County business patterns (1948)Rediscovering market segmentation. (2006)Corporate governance and the quality of voluntary disclosure: Evidence from medium-sized listed firms (2013)Communicating to culture audiences (2016)Diffusion of Innovations 1 (2019)Measurement and Control of Response Bias (1991)Market Segmentation: Conceptual and Methodological Foundations (1997)The theory of planned behavior (1991)Nudge: Improving Decisions About Health, Wealth and Happiness (2008)Nudge: improving decisions about health, wealth, and happiness (2008)Market Segmentation (2000)“How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers” (2020)Market Segmentation (2021)Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale (2024)The effects of customer equity drivers on loyalty across services industries and firms (2016)
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Cited by

  • 2015Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers107 cited
  • 2018Market Segmentation Analysis26 cited
  • 2016Changing Times for Social Marketing Segmentation20 cited
  • 2023Cosmetic Products Customisation and Customer Segmentation19 cited
  • 2011Managing Key Account Portfolios across the Process of Relationship Development: A Value Proposition–Desired Value Alignment Perspective18 cited
  • 2011Segmenting technology markets: applying the nested approach13 cited
  • 2016Methods in Segmentation13 cited
  • 2014Target market selection in B2B technology markets10 cited
  • 2011Segmenting the energy market: problems and successes9 cited
  • 2012An Investigation of Contemporary Menswear Design in Hong Kong1 cited

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