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Cited by

• 1981Statistical Power and Effect Size in Marketing Research270 cited
• 1997Corporate reputation: concept and measurement233 cited
• 1998Corporate Associations in Marketing: Antecedents and Consequences181 cited
• 1997Slotting Allowances and the Market for New Products150 cited
• 2000Measuring Corporate Reputation: A Case Example130 cited
• 2006The Role of Relational Embeddedness in Retail Buyers' Selection of New Products114 cited
• 1977Working Wives and Major Family Expenditures113 cited
• 2004Market Roll-Out and Retailer Adoption for New Brands107 cited
• 1998Beyond diffusion: an affordability model of the growth of new consumer durables98 cited
• 2013Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes94 cited
• 1989Modeling the Decision to Add New Products by Channel Intermediaries93 cited
• 1984Critical Signals for Making Go/NoGo Decisions in New Product Development91 cited
• 2017Applying complexity theory: A primer for identifying and modeling firm anomalies83 cited
• 2008Research Note—Structural Demand Estimation with Varying Product Availability82 cited