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Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia
16 references·3 citing·39 second hop
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74 cited
  • 2015Subcultural escapades via music consumption: Identity transformations and extraordinary experiences in Dionysian music subcultures70 cited
  • 2010Music consumption: Lifestyle choice or addiction55 cited
  • Cited by

    • 2023Purchasing Decisions Effect of Social Media Marketing, Electronic Word of Mouth (eWOM), Purchase Intention17 cited
    • 2025Leveraging strategic revenue management and marketing for effective revenue diversification: evidences from Indonesia11 cited
    • 2024Satisfied but no payment: The impact of perceived value on continuance intention and purchase intention in music streaming services10 cited