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Cited by

• 2003Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale527 cited
• 2007Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives375 cited
• 2011Cosmopolitan consumers as a target group for segmentation302 cited
• 2003Does culture explain acceptance of new products in a country?302 cited
• 2009The Impact of Accessible Identities on the Evaluation of Global versus Local Products295 cited
• 2012An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty283 cited
• 2008Asian Brands and the Shaping of a Transnational Imagined Community276 cited
• 2013A bibliometric analysis of the global branding literature and a research agenda220 cited
• 2012Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians218 cited
• 2016The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference214 cited
• 201050 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework196 cited
• 2008Consumer cosmopolitanism: Review and replication of the CYMYC scale194 cited
• 2001Executive Insights: Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China