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Implications of Relationship Marketing Indicators to Enable Organizational Growth
16 references·1 citing·39 second hop
Implications of Relationship Marketing Indicators to Enable Organizational Growth (2012)Implications of Relationship Marketing In…Total Relationship Marketing (2011)Total Relationship MarketingCase study research: design and methods (2011)Case study research: design a…Strategies of Qualitative Inquiry (2010)Strategies of Qualitative Inq…Customer relationship management concepts and technologies (2009)Customer relationship managem…Antecedents and consequences of buyer‐seller relationship quality in the financial services industry (2009)Antecedents and consequences …Stakeholder perceptions presage holistic stakeholder relationship marketing performance (2005)Stakeholder perceptions presa…A stakeholder approach to relationship marketing strategy (2005)A stakeholder approach to rel…The relationship marketing process: communication, interaction, dialogue, value (2004)The relationship marketing pr…Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast (2004)Relationship marketing and br…Relationship Marketing Management (2003)Relationship Marketing Manage…Children of Childhood: Nostalgia and the Romantic Legacy (2003)Children of Childhood: Nostal…Strategic Market Relationships: From Strategy to Implementation (2002)Strategic Market Relationship…Relationship Marketing: Creating Stakeholder Value (2002)Relationship Marketing: Creat…Qualitative inquiry and research design: choosing among five traditions. (1998)Qualitative inquiry and resea…Marketing Management: An Asian Perspective (1994)Marketing Management: An Asia…Contemporary Marketing (1974)Contemporary MarketingStakeholders’ perceptions and reputational antecedents (2015)Stakeholders’ perceptions and…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Zero defections: quality comes to services. (1990)Putting the Service-Profit Chain to Work (1994)Toward a transcending conceptualization of relationship: a service‐dominant logic perspective (2009)Marketing as Value Co-creation Through Network Interaction and Resource Integration (2010)Sport and social media research: A review (2014)MAKING FAST STRATEGIC DECISIONS IN HIGH-VELOCITY ENVIRONMENTS. (1989)CASE Tools as Organizational Change: Investigating Incremental and Radical Changes in Systems Development (1993)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Knowledge Specialization, Organizational Coupling, and the Boundaries of the Firm: Why Do Firms Know More than They Make? (2001)Case Study Research (2004)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2009)Case Study Research: Design and Methods (1984)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Social capital and individual motivations on knowledge sharing: Participant involvement as a moderator (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012)Managing Strategic Nets (2003)The role of multichannel integration in customer relationship management (2004)What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry. (2006)When Good Brands Do Bad (2004)Whither Services Marketing? (2004)Service logic revisited: who creates value? And who co‐creates? (2008)Packaging and purchase decisions (2004)The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan (2006)The Impact of Service Quality on Customer Loyalty: A Study of Banks in Penang, Malaysia (2010)Thematic networks: an analytic tool for qualitative research (2001)Creating Something from Nothing: Resource Construction through Entrepreneurial Bricolage (2005)Qualitative Data Analysis for Health Services Research: Developing Taxonomy, Themes, and Theory (2007)Harnessing marketing automation for B2B content marketing (2015)Building bridges in higher education: Student-faculty relationship quality, student engagement, and student loyalty (2020)Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes (2021)Determining Validity in Qualitative Inquiry (2000)How Many Interviews Are Enough? (2005)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence (2015)Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands (2016)The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective (2019)
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References

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  • 2003Children of Childhood: Nostalgia and the Romantic Legacy87 cited
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    • 2015Stakeholders’ perceptions and reputational antecedents22 cited