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Mass customization: implementing the emerging paradigm for competitive advantage
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  • 2014Organizing for Mass Customization: Literature Review and Research Agenda31 cited
  • 1970Assessing The Performance Impacts of Information Systems From The Resource-Based Perspective: An Empirical Test of The Indirect Effect of IS27 cited
  • 2014A Contribution toward a Research Agenda: Identifying Impact Factors of Mass Customization on Environmental Sustainability23 cited
  • 2011An exploration of ramp-up strategies in the area of mass customisation16 cited
  • 2010Democratizing the New Product Development Process: A New Dimension of Value Creation and Marketing Concept15 cited
  • 2016An Empirical Study of the External Environmental Factors Influencing the Degree of Product Customization12 cited
  • 2015The Effect of Mass Customization on Competitive Strategy5 cited
  • 2023Evolution Study Of Mass Customization And Its SWOT Analysis For Business Management Practices4 cited
  • 2014Masowa indywidualizacja w marketingu relacji – obszary badań marketingowych4 cited

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