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Market Intelligence Dissemination across Functional Boundaries · Study

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ArticleMarket Intelligence Dissemination across Functional Boundaries

Elliot N. Maltz1996

Article1996

Market Intelligence Dissemination across Functional Boundaries

Elliot N. Maltz · Ajay K. Kohli

284 citations·0/0 files stored·Journal of Marketing Research

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Competitive and Knowledge Intelligence Marketing and Advertising Strategies Innovation and Knowledge Management

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Year1996

Typearticle

Published1996-02-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations284

Files0 public / 0

ShelfCompetitive and Knowledge Intelligence

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doi10.2307/3152012

openalex_workW4240860339

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