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Investitionsgütermarketing
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Investitionsgütermarketing (1991)InvestitionsgütermarketingDas Management von Geschäftsbeziehungen im Systemgeschäft (1997)Das Management von Geschäftsb…The Strategy of Conflict (1960)Job Market Signaling (1973)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)Kundenbindung im Industriegütermarketing (1998)Relationship Marketing and Customer Satisfaction: An Information Economics Perspective (2003)Kommunikationspolitik für Industriegüter (2004)
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  • 1997Das Management von Geschäftsbeziehungen im Systemgeschäft36 cited

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