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International Marketing
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International Marketing (1972)International MarketingThe Japan brand personality in China: is it all negative among consumers? (2019)The Japan brand personality i…Packaging -An Innovative source of Impulsive and Abrupt Buying Action (2012)Packaging -An Innovative sour…Antecedents of a Global Mindset: A Mixed Method Analysis of Indian, Chinese and Japanese Managers (2012)Antecedents of a Global Minds…Corporate social responsibility in the European Union: a new trade barrier? (2009)Corporate social responsibili…A Qualitative Study of the Recruiting of Men and Women for Sales Positions in Turkey (2007)A Qualitative Study of the Re…Atomistic versus Organic Approaches (1996)Atomistic versus Organic Appr…Competitive Advantage of Nations (1990)Corporate Social Performance Revisited (1991)The boundaries of strategic corporate social responsibility (2001)Ethical infrastructure: A new requirement of the state's industrial policy (2010)Low‐profit Limited Liability Companies (L3Cs) (2012)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Qualitative data analysis (2nd ed) (1996)Qualitative Data Analysis (2008)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Cultures and Organizations: Software of the Mind. (1993)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Global mindset: a systematic review of the concept (2021)Contemporary Advertising (1984)Packaging and purchase decisions (2004)The importance of packaging attributes: a conjoint analysis approach (2007)PENGARUH INOVASI PRODUK, SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP MINAT BERKUNJUNG WISATAWAN DAN DAMPAKNYA TERHADAP IMPULSIVE BUYING PADA SEKTOR UMKM KERAJINAN TANAH LIAT DI DESA WISATA GERABAH KASONGAN YOGYAKARTA (2020)THE GLOBALIZATION OF MARKETS (1983)Culture's Consequences (2018)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)Principles and Practice of Structural Equation Modeling (1998)Consumer Xenocentrism: Antecedents, Consequences (and Moderators) and Related Constructs (2020)
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  • 2009Corporate social responsibility in the European Union: a new trade barrier?35 cited
  • 1996Atomistic versus Organic Approaches19 cited
  • 2012Packaging -An Innovative source of Impulsive and Abrupt Buying Action12 cited
  • 2007A Qualitative Study of the Recruiting of Men and Women for Sales Positions in Turkey12 cited
  • 2019The Japan brand personality in China: is it all negative among consumers?10 cited
  • 2012Antecedents of a Global Mindset: A Mixed Method Analysis of Indian, Chinese and Japanese Managers8 cited

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