SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A Simple Model for Determining Advertising Appropriations
11 references·1 citing·28 second hop
A Simple Model for Determining Advertising Appropriations (1965)A Simple Model for Determining Advertisin…Consumer Brand Choice--A Learning Process? (1976)Consumer Brand Choice--A Lear…The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…How to start and operate a mail-order business (1965)How to start and operate a ma…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Measuring advertising results (1962)Measuring advertising resultsMathematical Models and Methods in Marketing (1962)Mathematical Models and Metho…Early Prediction of Market Success for New Grocery Products (1960)Early Prediction of Market Su…Business Behavior, Value and Growth. (1960)Business Behavior, Value and …An analytical approach to advertising expenditure strategy (1960)An analytical approach to adv…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …A Treatment of Distributed Lags in the Theory of Advertising Expenditure (1955)A Treatment of Distributed La…A generalization that makes useful the dorfman–steiner theorem with respect to advertising (1989)A generalization that makes u…A Study of Sales Operations (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)The Effect of Promotional Effort on Sales (1976)Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Building Models for Marketing Decisions (2000)Variety Seeking Behavior: An Interdisciplinary Review (1982)Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data (1986)Experimentation in the 21st Century: The Importance of External Validity (1999)The Theory of Stochastic Preference and Brand Switching (1974)Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Advertising Without Supply Control: Some Implications of a Study of the Advertising of Oranges (1976)The economic analysis of advertising (2005)Chapter 28 The Economic Analysis of Advertising (2007)How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)Understanding the Impact of Synergy in Multimedia Communications (2003)An Empirical Examination of Ownership Structure in Family and Professionally Managed Firms (1992)STAKEHOLDER‐AGENCY THEORY (1992)Who leaves, where to, and why worry? employee mobility, entrepreneurship and effects on source firm performance (2011)Online Product Opinions: Incidence, Evaluation and Evolution (2011)Memo to Marketers: Quantitative Evidence for Change (2012)Modeling the diffusion of residential photovoltaic systems in Italy: An agent-based simulation (2015)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)A Simple Model for Determining Advertising Appropriations (1976)A Review and Critique of the Hierarchy of Effects in Advertising (1990)The Awareness and Want Matrix with Adoption Gap Ratio Analysis for e-Service Diffusion Effect (2010)Models of Consumer Purchasing Behaviour (1966)A Taxonomic Evaluation of Advertising Budgeting Models (1979)
this work references cited by second hop

References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1957An Operations-Research Study of Sales Response to Advertising601 cited
  • 1960Business Behavior, Value and Growth.566 cited
  • 1960Early Prediction of Market Success for New Grocery Products171 cited
  • 1965The Measurement of Cumulative Advertising Effects113 cited
  • 1962Mathematical Models and Methods in Marketing94 cited
  • 1976Consumer Brand Choice--A Learning Process?64 cited
  • 1955A Treatment of Distributed Lags in the Theory of Advertising Expenditure35 cited
  • 1960An analytical approach to advertising expenditure strategy25 cited
  • 1962Measuring advertising results20 cited
  • 1965How to start and operate a mail-order business14 cited

Cited by

  • 1989A generalization that makes useful the dorfman–steiner theorem with respect to advertising9 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work