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How Do They Really Help? An Empirical Study of the Role of Different Information Sources in Building Brand Trust

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References

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1997

Building Strong Brands

785 cited

2005Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust750 cited

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2020The Moderating Effect of Brand Trust on The Relationship Between Customer Brand Engagement and Brand Loyalty: A Conceptual Review12 cited
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