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13 citations0/0 files storedInternational Journal of Wine Marketing

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Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001540. When citing the article, please cite: Byron Sharp, (1991), “Marketing Orientation: More than Just Customer Focus”, International Marketing Review, Vol. 8 Iss: 4.

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References

1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1969Broadening the Concept of Marketing 1988The rediscovery of the marketing concept 1981The misuse of marketing: An American tragedy 1971Marketers' Attitudes toward the Marketing Concept 1979Beyond the marketing concept 1971The Faltering Marketing Concept 1974How market research discourages major innovation

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