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The Role of Creative Strategy, Ad Disclosure and Regulatory Focus in Investors’ Decision Making: An Experimental Investigation
16 references·0 citing·48 second hop
The Role of Creative Strategy, Ad Disclosure and Regulatory Focus in Investors’ Decision Making: An Experimental Investigation (2016)The Role of Creative Strategy, Ad Disclos…Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness (2009)Value from Regulatory Constru…Heuristics and Biases in Retirement Savings Behavior (2007)Heuristics and Biases in Reti…Understanding Regulatory Fit (2006)Understanding Regulatory FitHow Regulatory Fit Affects Value in Consumer Choices and Opinions (2006)How Regulatory Fit Affects Va…INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005)INDIRECT PERSUASION IN ADVERT…Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion (2004)Ideals and Oughts and the Rel…Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Temporal construal. (2003)Temporal construal.Motivation by positive or negative role models: Regulatory focus determines who will best inspire us. (2002)Motivation by positive or neg…The effects of promotion and prevention cues on creativity. (2001)The effects of promotion and …The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…Beyond pleasure and pain. (1997)Beyond pleasure and pain.Figures of Rhetoric in Advertising Language (1996)Figures of Rhetoric in Advert…Advances in Consumer Research (1992)Advances in Consumer ResearchAdvances in Consumer Research (1983)Advances in Consumer ResearchStructure‐Mapping: A Theoretical Framework for Analogy* (1983)The Social Psychology of Creativity (1983)Handbook of Creativity (1998)On the nature and importance of cultural tightness-looseness. (2006)Hedonic tone and activation level in the mood-creativity link: Toward a dual pathway to creativity model. (2008)The dual pathway to creativity model: Creative ideation as a function of flexibility and persistence (2010)On the Self-Regulation of Behavior (1998)Promotion and Prevention: Regulatory Focus as A Motivational Principle (1998)On the Self-Regulation of Behavior (2000)Regulatory focus and work-related outcomes: A review and meta-analysis. 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References

  • 1997Beyond pleasure and pain.6,770 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2003Temporal construal.3,006 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1992Advances in Consumer Research2,863 cited
  • 2002Motivation by positive or negative role models: Regulatory focus determines who will best inspire us.1,746 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 2001The effects of promotion and prevention cues on creativity.1,092 cited
  • 2007Heuristics and Biases in Retirement Savings Behavior931 cited
  • 1996Figures of Rhetoric in Advertising Language689 cited
  • 2004Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion616 cited
  • 2009Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness613 cited
  • 2006How Regulatory Fit Affects Value in Consumer Choices and Opinions585 cited
  • 2005INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words

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423 cited
  • 2006Understanding Regulatory Fit359 cited
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