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The Role of Visuals in Defining Fashion Lifestyle Brand Identity
16 references·0 citing·47 second hop
The Role of Visuals in Defining Fashion Lifestyle Brand Identity (2021)The Role of Visuals in Defining Fashion L…Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1988Performative Acts and Gender Constitution: An Essay in Phenomenology and Feminist Theory4,127 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2002Emotional branding: the new paradigm for connecting brands to people599 cited
  • 1969Congruence Relationships between Self Images and Product Brands591 cited
  • 1983The Meaning of Things: Domestic Symbols and the Self.273 cited
  • 2010Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?271 cited
  • 2006Private label brand image: its relationship with store image and national brand254 cited
  • 2009The impact of brand personality and sales promotions on brand equity235 cited
  • 2000The impact of self‐monitoring on image congruence and product/brand evaluation228 cited
  • 2009A comparison of brand personality and brand user‐imagery congruence196 cited
  • 1958A Model for Diversification162 cited
  • 1992Clothing and Social Identity112 cited
  • 2009When Clothes Become Fashion: Design and Innovation Systems67 cited
  • 2004Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

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65 cited
  • 2002The 22 immutable laws of branding : how to build a product or service into a world-class brand49 cited
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