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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
16 references·16 citing·41 second hopsampled
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2002The rise of the creative class: and how it's transforming work, leisure, community and everyday life6,488 cited
  • 1988The Long Interview5,219 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2001Brand Community3,994 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2004The Tipping Point: How Little Things Can Make a Big Difference3,030 cited
  • 2002Building Brand Community2,654 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1977The Tourist: A New Theory of the Leisure Class.2,150 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1989

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The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey
1,778 cited

Cited by

  • 2009IS EMOTIONAL LABOR MORE DIFFICULT FOR SOME THAN FOR OTHERS? A MULTILEVEL, EXPERIENCE‐SAMPLING STUDY466 cited
  • 2015Brand Public348 cited
  • 2012More than Fit: Brand Extension Authenticity337 cited
  • 2008Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework329 cited
  • 2018Authenticity316 cited
  • 2008Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries311 cited
  • 2009American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research306 cited
  • 2012Anti-Consumption as the Study of Reasons against301 cited
  • 2012How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic295 cited
  • 2008A Cultural Approach to Branding in the Global Marketplace282 cited
  • 2018Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities275 cited
  • 2010Consumer Behavior in a Multichannel, Multimedia Retailing Environment273 cited
  • 2016When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage272 cited
  • 2015Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management235 cited
  • 2019Emotional branding speaks to consumers’ heart: the case of fashion brands230 cited
  • 2010Brand consumption and narrative of the self220 cited