SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Neuromarketing Perspective of Consumer Choice
16 references·0 citing·49 second hop
Neuromarketing Perspective of Consumer Choice (2018)Neuromarketing Perspective of Consumer Ch…Carbon labelling influences on consumers’ behaviour: A system dynamics approach (2014)Carbon labelling influences o…The contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013)The contribution of neuroscie…When Trade-Offs Matter: The Effect of Choice Construal on Context Effects (2011)When Trade-Offs Matter: The E…Is Neuroaccounting Waiting in the Wings? An Essay (2011)Is Neuroaccounting Waiting in…Functional magnetic resonance imaging in consumer research: A review and application (2011)Functional magnetic resonance…Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands? (2010)Brands on the brain: Do consu…Application of frontal EEG asymmetry to advertising research (2010)Application of frontal EEG as…A current overview of consumer neuroscience (2008)A current overview of consume…What can advertisers learn from neuroscience? (2007)What can advertisers learn fr…P300 and categorization in brand extension (2007)P300 and categorization in br…Favorite brands as cultural objects modulate reward circuit (2007)Favorite brands as cultural o…Applications of functional magnetic resonance imaging for market research (2007)Applications of functional ma…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…Neural correlates of culturally familiar brands of car manufacturers (2006)Neural correlates of cultural…The framing effect and risky decisions: Examining cognitive functions with fMRI (2004)The framing effect and risky …Brands on the Brain: Neuro‐Images of Advertising (2000)Brands on the Brain: Neuro‐Im…Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)Who’s messing with my mind? (2008)Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age (2009)Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda (2023)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Reputation for Product Innovation: Its Impact on Consumers (2010)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)Demystifying neuromarketing (2018)The Commitment-Trust Theory of Relationship Marketing (1994)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)Neuromarketing: The New Science of Consumer Behavior (2011)Branding the brain: A critical review and outlook (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Measuring emotion: The self-assessment manikin and the semantic differential (1994)Predicting purchase decision: The role of hemispheric asymmetry over the frontal cortex. (2012)Neuromarketing and consumer neuroscience: current understanding and the way forward (2015)Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation (2020)The Role of Emotions in Marketing (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)What they see is what they get? An fMRI‐study on neural correlates of attractive packaging (2008)Emotions in Tourism: Theoretical Designs, Measurements, Analytics, and Interpretations (2020)Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research (2020)Toward a positive theory of consumer choice (1980)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Risk as feelings. (2001)Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements (2017)Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals (2018)Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer (2018)The Theory of Buyer Behavior (1971)Neuroeconomics: How Neuroscience Can Inform Economics (2005)Consumer neuroscience for marketing researchers (2018)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)How Advertising Works: What Do We Really Know? (1999)Does Customer Satisfaction Matter to Investors? Findings from the Bond Market (2009)Using skin conductance and facial electromyography to measure emotional responses to tourism advertising (2016)Feeling and thinking: Preferences need no inferences. (1980)Social psychology: handbook of basic principles (1997)Social psychology: handbook of basic principles (2008)Informational and Normative Social Influence in Group-Buying: Evidence from Self-Reported and EEG Data (2014)Prospect Theory: An Analysis of Decision under Risk (1979)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Decision‐making Competence, Executive Functioning, and General Cognitive Abilities (2011)
this work references cited by second hop

References

  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2008A current overview of consumer neuroscience344 cited
  • 2004The framing effect and risky decisions: Examining cognitive functions with fMRI269 cited
  • 2010Application of frontal EEG asymmetry to advertising research234 cited
  • 2007Applications of functional magnetic resonance imaging for market research174 cited
  • 2013The contribution of neuroscience to consumer research: A conceptual framework and empirical review172 cited
  • 2007What can advertisers learn from neuroscience?169 cited
  • 2010Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?164 cited
  • 2000Brands on the Brain: Neuro‐Images of Advertising143 cited
  • 2011Functional magnetic resonance imaging in consumer research: A review and application136 cited
  • 2011When Trade-Offs Matter: The Effect of Choice Construal on Context Effects131 cited
  • 2006Neural correlates of culturally familiar brands of car manufacturers130 cited
  • 2014Carbon labelling influences on consumers’ behaviour: A system dynamics approach126 cited
  • 2007Favorite brands as cultural objects modulate reward circuit112 cited
  • 2007

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

P300 and categorization in brand extension
109 cited
  • 2011Is Neuroaccounting Waiting in the Wings? An Essay82 cited
  • Cited by

    No citing works inside the corpus for this window.