Measuring Student Satisfaction with Performance Enhancement Activities: Evidence from Business Education

Abstract

The college of business Administration (CBA) at Kuwait University was initially accredited in 2005.Accreditation was maintained in 2010 and is preparing for the 2015 review.Direct and Indirect measurements of learning outcomes are part of AACSB accreditation standards.This study is devoted to the latter kind.A structured questionnaire, based on the service package concept, is used to measure overall student satisfaction and satisfaction with CBA's delivered services.Structural equation modeling is used to fit the data to a proposed student satisfaction model and investigate the total effect that the academic factors (exogenous variables) have on overall student satisfaction (outcome variable) and the role of the professional student clubs as mediator between these two sets of variables.The study also discusses the effect of demographic characteristics on research variables and identifies delivered services in need of improvement.The added value to the literature on measuring business school satisfaction is in the discovery of the vital role that student clubs can play in assisting administration in achieving a school's learning outcomes and in increasing student satisfaction.

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