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International Marketing
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International Marketing (1974)International MarketingThe influence of distributor support and price adaptation on the export performance of small and medium-sized enterprises (2012)The influence of distributor …Generations X and Y Attitude towards Controversial Advertising (2012)Generations X and Y Attitude …The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers (2010)The Effect of Product Adaptat…Quality assurance practices in the global supply chain: the effect of supplier localisation (2010)Quality assurance practices i…Export decisions within Taiwanese electrical and electronic SMEs: The role of management characteristics and attitudes (2010)Export decisions within Taiwa…An Empirical Investigation of Marketing Programme and Process Elements in the Home-Host Scenario (2003)An Empirical Investigation of…A cross-national assessment of the values of Latin America managers: contrasting hues or shades of gray? (2003)A cross-national assessment o…Export Strategy and Performance (2001)Export Strategy and Performan…The Effect of Flexibility on Export Venture Performance (2000)The Effect of Flexibility on …Global standardization as a success formula for marketing in Central Eastern Europe? (2000)Global standardization as a s…Profiling International Freight Forwarders: A Benchmark (1992)Profiling International Freig…Piggybacking: A Quick Road to Internationalisation (1990)Piggybacking: A Quick Road to…Entry Mode Choice in Service Industries (1990)Entry Mode Choice in Service …Manufacturer – Distributor Relationships: A Sellers′ versus Buyers′ Market Perspective (1989)Manufacturer – Distributor Re…Product acceptance by middleman in export channels (1984)Product acceptance by middlem…Differences between Exporters and Non-Exporters: Some Hypotheses concerning Small Manufacturing Businesses (1980)Differences between Exporters…Essays on the Sociology of Knowledge. 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  • 1990Entry Mode Choice in Service Industries352 cited
  • 2000Global standardization as a success formula for marketing in Central Eastern Europe?90 cited
  • 2003A cross-national assessment of the values of Latin America managers: contrasting hues or shades of gray?87 cited
  • 2010Export decisions within Taiwanese electrical and electronic SMEs: The role of management characteristics and attitudes51 cited
  • 2012Generations X and Y Attitude towards Controversial Advertising47 cited
  • 2012The influence of distributor support and price adaptation on the export performance of small and medium-sized enterprises47 cited
  • 1990Piggybacking: A Quick Road to Internationalisation46 cited
  • 1984Product acceptance by middleman in export channels36 cited
  • 1980Differences between Exporters and Non-Exporters: Some Hypotheses concerning Small Manufacturing Businesses33 cited
  • 2010The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers31 cited
  • 2001Export Strategy and Performance30 cited
  • 2000The Effect of Flexibility on Export Venture Performance28 cited
  • 1992Profiling International Freight Forwarders: A Benchmark27 cited
  • 1989Manufacturer – Distributor Relationships: A Sellers′ versus Buyers′ Market Perspective

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27 cited
  • 2003An Empirical Investigation of Marketing Programme and Process Elements in the Home-Host Scenario25 cited
  • 2010Quality assurance practices in the global supply chain: the effect of supplier localisation23 cited