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Pengaruh E-Wom dan costumer experience terhadap keputusan pembelian produk pakaian di situs jual beli online Tokopedia
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Pengaruh E-Wom dan costumer experience terhadap keputusan pembelian produk pakaian di situs jual beli online Tokopedia (2017)Pengaruh E-Wom dan costumer experience te…PENGARUH E-WOM DAN PERSEPSI NILAI TERHADAP KEPUTUSAN KONSUMEN UNTUK BERBELANJA ONLINE DI LAZADA (2016)PENGARUH E-WOM DAN PERSEPSI N…PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA MIE AYAM PAK AGUS DI KOTA BATU (2014)PENGARUH WORD OF MOUTH TERHAD…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Management information systems: managing the digital firm (2003)Management information system…Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers (2003)Customer Experience Managemen…Management Information Systems, Managing Digital Firm, (1988)Management Information System…The psychology of interpersonal relations. (1958)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Services Marketing: People, Technology, Strategy (2004)Komunikasi Word of Mouth sebagai Penentu Keputusan Membeli Produk (2021)Manajemen Pemasaran Modern (2024)Consumer perceived value: The development of a multiple item scale (2001)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Effect of E-WOM, Ease of Use and Trust on Purchase Decisions (Study on Tokopedia Application Users) (2020)PENGARUH ONLINE CONSUMER REVIEW DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI MARKETPLACE SHOPEE (2021)The Impact of Electronic Word of Mouth and Brand Image on Online Purchase Decisions Moderated by Price Discount (2022)Information Technology and Organizational Learning: An Investigation of Exploration and Exploitation Processes (2007)Linking Customer Interaction and Innovation: The Mediating Role of New Organizational Practices (2010)Born digitals: Thoughts on their internationalization and a research agenda (2019)Defining information systems as work systems: implications for the IS field (2008)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)How to Sustain the Customer Experience: (2007)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?6,304 cited
  • 2003Management information systems: managing the digital firm1,424 cited
  • 1988Management Information Systems, Managing Digital Firm,1,415 cited
  • 2003Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers645 cited
  • 2016PENGARUH E-WOM DAN PERSEPSI NILAI TERHADAP KEPUTUSAN KONSUMEN UNTUK BERBELANJA ONLINE DI LAZADA49 cited
  • 2014PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA MIE AYAM PAK AGUS DI KOTA BATU12 cited

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