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Brand Coolness
16 references·16 citing·47 second hopsampled
Brand Coolness (2019)Brand CoolnessAdvances in Consumer Research (2025)Advances in Consumer ResearchSpecification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…Method Variance and Marker Variables: A Review and Comprehensive CFA Marker Technique (2010)Method Variance and Marker Va…Universal dimensions of social cognition: warmth and competence (2006)Universal dimensions of socia…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Rethinking individualism and …Handbook of Interview Research (2001)Handbook of Interview ResearchConsumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Club cultures: music, media and subcultural capital (1996)Club cultures: music, media a…Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…The Long Interview (1988)The Long InterviewSubculture: The Meaning of Style. (1981)Subculture: The Meaning of St…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance (2024)Virtual influencer marketing:…Mapping the sustainability branding field: emerging trends and future directions (2024)Mapping the sustainability br…Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement (2024)Crafting emotional engagement…Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention (2023)Impact of perceived value, po…Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective (2023)Exploring Tourists’ Virtual R…The role of brand coolness in the masstige co-branding of luxury and mass brands (2022)The role of brand coolness in…Making and breaking relationships on social media: the impacts of brand and influencer betrayals (2021)Making and breaking relations…Forty-five years of celebrity credibility and endorsement literature: Review and learnings (2021)Forty-five years of celebrity…Brand authenticity: 25 Years of research (2021)Brand authenticity: 25 Years …Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes (2020)Virtual reality is so cool! H…Technology product coolness and its implication for brand love (2020)Technology product coolness a…Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research (2020)Perceived Brand Globalness/Lo…Global Brand Building and Management in the Digital Age (2020)Global Brand Building and Man…Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands (2020)Enhancing brand coolness thro…Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity (2020)Disentangling the meanings of…Trickle-Round Signals: When Low Status Is Mixed with High (2019)Trickle-Round Signals: When L…The Theory of Buyer Behavior (1971)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2002Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses.5,751 cited
  • 1988The Long Interview5,219 cited
  • 2006Universal dimensions of social cognition: warmth and competence4,565 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,734 cited
  • 1981Subculture: The Meaning of Style.3,479 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • 1996Club cultures: music, media and subcultural capital1,941 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • 2001Handbook of Interview Research1,667 cited

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  • 2010Method Variance and Marker Variables: A Review and Comprehensive CFA Marker Technique1,615 cited
  • Cited by

    • 2021Brand authenticity: 25 Years of research267 cited
    • 2024Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance189 cited
    • 2020Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity176 cited
    • 2021Forty-five years of celebrity credibility and endorsement literature: Review and learnings165 cited
    • 2020Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands145 cited
    • 2020Global Brand Building and Management in the Digital Age137 cited
    • 2020Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes127 cited
    • 2021Making and breaking relationships on social media: the impacts of brand and influencer betrayals122 cited
    • 2023Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention115 cited
    • 2023Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective115 cited
    • 2020Technology product coolness and its implication for brand love102 cited
    • 2024Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement93 cited
    • 2020Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research89 cited
    • 2019Trickle-Round Signals: When Low Status Is Mixed with High85 cited
    • 2022The role of brand coolness in the masstige co-branding of luxury and mass brands73 cited
    • 2024Mapping the sustainability branding field: emerging trends and future directions69 cited