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Order Preference
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Order Preference (2014)Order PreferenceSet-fit effects in choice. (2013)Set-fit effects in choice.Partition Dependence in Decision Analysis, Resource Allocation, and Consumer Choice (2007)Partition Dependence in Decis…The Uncertainty Effect: When a Risky Prospect Is Valued Less Than Its Worst Possible Outcome (2006)The Uncertainty Effect: When …How Subjective Grouping of Options Influences Choice and Allocation: Diversification Bias and the Phenomenon of Partition Dependence. (2005)How Subjective Grouping of Op…Simplicity: a unifying principle in cognitive science? (2003)Simplicity: a unifying princi…Naive Diversification Strategies in Defined Contribution Saving Plans (2001)Naive Diversification Strateg…Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed (2000)Sequential Choice in Group Se…Making sense of randomness: Implicit encoding as a basis for judgment. (1997)Making sense of randomness: I…Diversification bias: Explaining the discrepancy in variety seeking between combined and separated choices. (1995)Diversification bias: Explain…Motivated resistance and openness to persuasion in the presence or absence of prior information. (1993)Motivated resistance and open…The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior (1990)The Effect of Purchase Quanti…Abnormality as a positive characteristic: The development and validation of a scale measuring need for uniqueness. (1977)Abnormality as a positive cha…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…The Verbal-Loop Hypothesis: Conventional Figures (1964)The Verbal-Loop Hypothesis: C…Behavioral Finance: The Aversion to Uncertainty Bias in Individual Financial Decisions (2015)Behavioral Finance: The Avers…A Theory of Social Comparison Processes (1954)The Elaboration Likelihood Model of Persuasion (1986)The case for motivated reasoning. 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References

  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 2001Naive Diversification Strategies in Defined Contribution Saving Plans1,538 cited
  • 1977Abnormality as a positive characteristic: The development and validation of a scale measuring need for uniqueness.815 cited
  • 1993Motivated resistance and openness to persuasion in the presence or absence of prior information.738 cited
  • 1990The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior558 cited
  • 2000Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed513 cited
  • 2003Simplicity: a unifying principle in cognitive science?494 cited
  • 1995Diversification bias: Explaining the discrepancy in variety seeking between combined and separated choices.453 cited
  • 1997Making sense of randomness: Implicit encoding as a basis for judgment.280 cited
  • 2005How Subjective Grouping of Options Influences Choice and Allocation: Diversification Bias and the Phenomenon of Partition Dependence.181 cited
  • 1964The Verbal-Loop Hypothesis: Conventional Figures84 cited
  • 2007Partition Dependence in Decision Analysis, Resource Allocation, and Consumer Choice47 cited
  • 2006The Uncertainty Effect: When a Risky Prospect Is Valued Less Than Its Worst Possible Outcome45 cited
  • 2013Set-fit effects in choice.

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  • 2015Behavioral Finance: The Aversion to Uncertainty Bias in Individual Financial Decisions0 cited