Interpretive Approaches

Abstract

Interpretive approaches encompass social theories and perspectives that embrace a view of reality as socially constructed or made meaningful through actors' understanding of events. In organizational communication, scholars focus on the complexities of meaning as enacted in symbols, language, and social interactions. This entry describes the distinctive features of interpretive approaches, the history of their development in the field, their role in paradigms of organizational studies, genres of interpretive approaches, links to naturalistic research, guidelines for interpretive research, and directions for future studies. Organizational communication scholars have embraced interpretive approaches in studies of such topics as organizational culture, identity management, organizational discourse, accounts in organizational change, and social construction of technology.

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