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Marketing Management
1 references·0 citing·4 second hop
Marketing Management (2021)Marketing ManagementSelling and Sales Management (2021)Selling and Sales ManagementInternational Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)The Commitment-Trust Theory of Relationship Marketing (1994)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The present and future of the B2B sales profession (2023)
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  • 2021Selling and Sales Management23 cited

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