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Internationales Preismanagement
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Internationales Preismanagement (1997)Internationales PreismanagementInternationales Marketing (2003)Internationales MarketingStrategic Export Pricing: A Long and Winding Road (2001)Strategic Export Pricing: A L…Optimale Preissetzung auf verbundenen internationalen Märkten bei standardisierten und differenzierten Produkten (1997)Optimale Preissetzung auf ver…International Marketing Strategy (1991)International Marketing and Export Management (1998)Do you really have a global strategy? (2017)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Basics of Qualitative Research (1992)Qualitative Interviewing: The Art of Hearing Data (1996)Strategic Orientations in Export Pricing: A Clustering Approach to Create Firm Taxonomies (2003)Marketing strategy implementation in higher education: A mixed approach for model development and testing (2011)Organizing for value appropriation: Configurations and performance outcomes of price management (2016)The Economic Implications of Learning by Doing (1962)International Investment and International Trade in the Product Cycle (1966)Culture's Consequences: International Differences in Work-Related Values (1981)A Taxonomy of the Pricing Practices of Exporting Firms: Evidence from Austria, Norway, and the United States (2006)
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  • 2001Strategic Export Pricing: A Long and Winding Road50 cited
  • 2003Internationales Marketing40 cited
  • 1997Optimale Preissetzung auf verbundenen internationalen Märkten bei standardisierten und differenzierten Produkten7 cited

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