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The Process and Effects of Mass Communications · Study

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ArticleThe Process and Effects of Mass Communications

Richard D. Walk1956

Article1956

The Process and Effects of Mass Communications

Richard D. Walk · Wilbur Lang Schramm

39 citations·0/0 files stored·The American Journal of Psychology

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Media Studies and Communication Media and Communication Studies Media Influence and Health

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1979Managing public policy issues 1983Marketing communications 1986Model specification and theoretical development in gratifications sought and obtained research: A comparison of discrepancy and transactional approaches 1979Graduate education in mass communication 2014Integrated Marketing Communications 2003The Impact of Noise on Recall of Advertisements 1995Marketing Communications 1983Perceived Communication Barriers to Learning with Computer Simulation

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Year1956

Typearticle

Published1956-06-01

VenueThe American Journal of Psychology

ISSN-L0002-9556

Languageen

Citations39

Files0 public / 0

ShelfMedia Studies and Communication

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doi10.2307/1418184

openalex_workW4253817510

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