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Package design as a branding tool in the cosmetic industry: consumers’ perception vs. reality

6 references·5 citing·44 second hop

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References

2006Impact of color on marketing597 cited
2004Packaging and purchase decisions563 cited
1999Consumer Behaviour: A European Perspective525 cited
2000The verbal and visual components of package design395 cited
2014The art of packaging: An investigation into the role of color in packaging, marketing, and branding93 cited
2015Effects of Brand Love, Personality and Image on Word of Mouth; the Case of Local Fashion Brands Among Young Consumers81 cited

Cited by

2023Towards Sustainable Color Cosmetics Packaging35 cited
2025The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category33 cited
2025Unpacking consumer price perceptions: The role of sustainability and ethical labels in the cosmetics market18 cited
2025Green Cosmetics—The Effects of Package Design on Consumers’ Willingness-to-Pay and Sustainability Perceptions16 cited
2024Re-evaluating beauty: Attitudes and perceptions of eco-friendly packaging in beauty care products - A systematic review13 cited

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