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Hybrid Model for Customer Segmentation Based on RFM Framework
8 references·0 citing·44 second hop
Hybrid Model for Customer Segmentation Based on RFM Framework (2022)Hybrid Model for Customer Segmentation Ba…Customer Purchase Prediction Based on Improved Gradient Boosting Decision Tree Algorithm (2022)Customer Purchase Prediction …RFM model for customer purchase behavior using K-Means algorithm (2019)RFM model for customer purcha…Customer lifetime value determination based on RFM model (2016)Customer lifetime value deter…Mobile customer segmentation based on smartphone measurement (2013)Mobile customer segmentation …Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Estimating customer lifetime …A review of the application of RFM model (2010)A review of the application o…Classifying the segmentation of customer value via RFM model and RS theory (2008)Classifying the segmentation …Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Modeling Customer Lifetime Value (2006)Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis (2016)Product substitution in different weights and brands considering customer segmentation and panic buying behavior (2018)Retail business analytics: Customer visit segmentation using market basket data (2018)Book Review: The One to One Future: Building Relationships One Customer at a Time (1995)E-Business 2.0: Roadmap for Success (2000)Marketing management: analysis. planning. implementation and control (2000)Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Mining smart card data for transit riders’ travel patterns (2013)Customer lifetime valuation to support marketing decision making (1997)Customer lifetime value research in marketing: A review and future directions (2002)Application of data mining techniques in customer relationship management: A literature review and classification (2008)Future research directions in tourism marketing (2010)Examination of the Criticality of Customer Segmentation Using Unsupervised Learning Methods (2024)The nature of human values (1973)Reality mining: sensing complex social systems (2005)Deciding on the Number of Classes in Latent Class Analysis and Growth Mixture Modeling: A Monte Carlo Simulation Study (2007)Mobile application driven consumer engagement (2017)Examining latent classes of smartphone users: Relations with psychopathology and problematic smartphone use (2018)Worry and anger are associated with latent classes of problematic smartphone use severity among college students (2018)A fuzzy extension of Saaty's priority theory (1983)Fuzzy hierarchical analysis (1985)Applications of the extent analysis method on fuzzy AHP (1996)Customer online shopping experience data analytics (2018)A review of data mining methods in RFM-based customer segmentation (2021)Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model (2023)Principles of Marketing (1972)Optimal Selection for Direct Mail (1995)RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)Customer relationship management in the hairdressing industry: An application of data mining techniques (2013)Research on the influence of after-sales service quality factors on customer satisfaction (2020)Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining (2012)Consumer Behaviour and Order Fulfilment in Online Retailing: A Systematic Review (2016)A multidisciplinary perspective of big data in management research (2017)An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm (2020)Customer segmentation by web content mining (2021)RFM model customer segmentation based on hierarchical approach using FCA (2023)Predicting direct marketing response in banking: comparison of class imbalance methods (2017)A Random Forest Approach for Predicting Online Buying Behavior of Indian Customers (2018)An improved deep forest model for prediction of e-commerce consumers’ repurchase behavior (2021)Effect of Low-Level Interaction Data in Repeat Purchase Prediction Task (2023)Multi-Stage Data-Driven Framework for Customer Journey Optimization and Operational Resilience (2025)
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References

  • 2008Classifying the segmentation of customer value via RFM model and RS theory453 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study359 cited
  • 2019RFM model for customer purchase behavior using K-Means algorithm210 cited
  • 2011Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study182 cited
  • 2010A review of the application of RFM model155 cited
  • 2013Mobile customer segmentation based on smartphone measurement91 cited
  • 2016Customer lifetime value determination based on RFM model69 cited
  • 2022Customer Purchase Prediction Based on Improved Gradient Boosting Decision Tree Algorithm14 cited

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