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ArticleMobile application driven consumer engagement

Asta Tarutė2017

OA

Articlegreen2017

Mobile application driven consumer engagement

Asta Tarutė · Shahrokh Nikou · Rimantas Gatautis

218 citations·0/0 files stored·Telematics and Informatics

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Technology Adoption and User Behaviour Digital Marketing and Social Media Health, Technology, Consumer Behavior

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References

1992Alternative Ways of Assessing Model Fit 2011Customer Engagement 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation 2011Consumer engagement in a virtual brand community: An exploratory analysis 2005The Social Influence of Brand Community: Evidence from European Car Clubs 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase 2010Demystifying customer brand engagement: Exploring the loyalty nexus

Cited by

2021Enhancing user engagement: The role of gamification in mobile apps 2020Privacy concerns and benefits of engagement with social media-enabled apps: A privacy calculus perspective 2021Marketing research on Mobile apps: past, present and future 2022Mobile money as a driver of digital financial inclusion 2017Examining the antecedents and consequences of mobile app engagement 2019

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Details

Year2017

Typearticle

Published2017-01-20

VenueTelematics and Informatics

ISSN-L0736-5853

Languageen

Citations218

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1016/j.tele.2017.01.006

openalex_workW2573206337

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Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications

2018Exploring the motivational factors on continuous usage intention of smartwatches among actual users

2020Customer engagement in the digital age: a review and research agenda