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Mobile application driven consumer engagement

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References

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2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
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2007Hedonic and utilitarian shopping goals: The online experience644 cited

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2010Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry626 cited

2006How Regulatory Fit Affects Value in Consumer Choices and Opinions585 cited

Cited by

2021Enhancing user engagement: The role of gamification in mobile apps441 cited
2020Privacy concerns and benefits of engagement with social media-enabled apps: A privacy calculus perspective295 cited
2021Marketing research on Mobile apps: past, present and future245 cited
2022Mobile money as a driver of digital financial inclusion205 cited
2017Examining the antecedents and consequences of mobile app engagement203 cited
2019Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications184 cited
2018Exploring the motivational factors on continuous usage intention of smartwatches among actual users159 cited
2020Customer engagement in the digital age: a review and research agenda149 cited
2017The Dynamics of Consumer Engagement with Mobile Technologies144 cited
2019A systematic literature review and analysis on mobile apps in m-commerce: Implications for future research131 cited
2019Drivers and outcomes of branded mobile app usage intention119 cited
2023Determining influences of information irrelevance, information overload and communication overload on WeChat discontinuance intention: The moderating role of exhaustion108 cited
2020The effects of consumer esports videogame engagement on consumption behaviors105 cited
2021Antecedents and consequences of user engagement in smartphone travel apps88 cited
2023The Impact of Mobile Payment Application Design and Performance Attributes on Consumer Emotions and Continuance Intention85 cited
2020Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective85 cited