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Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study
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References

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  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
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  • 2016Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics1140 cited
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  • 2018A Literature Survey and Experimental Evaluation of the State-of-the-Art in Uplift Modeling: A Stepping Stone Toward the Development of Prescriptive Analytics

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115 cited
  • 2009Dynamic Customer Management and the Value of One-to-One Marketing114 cited
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