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Femvertising practices on social media: a comparison of luxury and non-luxury brands
16 references·5 citing·47 second hop
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(2000)Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes (2009)Non‐price determinants of intention to purchase counterfeit goods (1995)Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands (2009)The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits (2011)
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References

  • 2007Answering the Call for a Standard Reliability Measure for Coding Data4,219 cited
  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 1996Veblen Effects in a Theory of Conspicuous Consumption978 cited
  • 2009Co-creating value for luxury brands964 cited
  • 2009The specificity of luxury management: Turning marketing upside down644 cited
  • 1988Foreign Counterfeiting of Status Goods636 cited
  • 1993The Market for Luxury Goods: Income versus Culture620 cited
  • 2009Gender Dimensions of Brand Personality590 cited
  • 2009Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand536 cited
  • 2020Corporate Sociopolitical Activism and Firm Value476 cited
  • 2009A meta-analysis of gender roles in advertising453 cited
  • 2010Protecting the self through consumption: Status goods as affirmational commodities449 cited
  • 2016Gender stereotypes in advertising: a review of current research396 cited
  • 2017Confirmation Bias, Ingroup Bias, and Negativity Bias in Selective Exposure to Political Information392 cited

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2011
Antecedents of luxury brand purchase intention
359 cited

Cited by

  • 2023Pinkwashing in the banking industry: The relevance of board characteristics37 cited
  • 2024Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages24 cited
  • 2024The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding23 cited
  • 2023Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands18 cited
  • 2024Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset15 cited