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Intelligent Customer Experience and Behavioral Brand Loyalty: Empirical Evidence from the Commerce Environment
16 references·3 citing·34 second hop
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this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 1989EQS : structural equations program manual9,698 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1992A National Customer Satisfaction Barometer: The Swedish Experience5,637 cited
  • 2009Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration14,931 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2014Common Beliefs and Reality About PLS3,328 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden2,306 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited

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  • 2004The four levels of loyalty and the pivotal role of trust: a study of online service dynamics1,424 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited
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