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BRAND EQUITY IN A DIGITAL AGE: SYSTEMATIC LITERATURE REVIEW
16 references·0 citing·42 second hop
BRAND EQUITY IN A DIGITAL AGE: SYSTEMATIC LITERATURE REVIEW (2022)BRAND EQUITY IN A DIGITAL AGE: SYSTEMATIC…Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media marketing effort…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Social Media Brand Community …Managing brands and customer engagement in online brand communities (2013)Managing brands and customer …Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2012)Social Media Brand Community …An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust (2010)An empirical investigation of…Viral marketing: Motivations to forward online content (2009)Viral marketing: Motivations …The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…Brand Community (2001)Brand CommunityAn Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Chapter 12: What does the Anthropocene hold for citizenship? (1905)Chapter 12: What does the Ant…EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Does the Market Value Environmental Performance? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1905Chapter 12: What does the Anthropocene hold for citizenship?11,532 cited
  • 2001Brand Community3,994 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,432 cited
  • 2013Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content1,350 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 2010An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust912 cited
  • 2012Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

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799 cited
  • 2013Managing brands and customer engagement in online brand communities714 cited
  • 2009Viral marketing: Motivations to forward online content559 cited
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