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The Antecedents of Willingness to Adopt and Pay for the IoT in the Agricultural Industry: An Application of the UTAUT 2 Theory

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References

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2005Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay

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1,204 cited

2014Convergence of Structural Equation Modeling and Multilevel Modeling1,080 cited

2017Understanding factors influencing the adoption of mHealth by the elderly: An extension of the UTAUT model1,003 cited

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