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What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions
16 references·0 citing·38 second hop
What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions (2022)What drives Taobao live streaming commerc…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Mediation analysis in partial least squares path modeling (2016)Mediation analysis in partial…Estimation issues with PLS and CBSEM: Where the bias lies! (2016)Estimation issues with PLS an…Goodness-of-fit indices for partial least squares path modeling (2012)Goodness-of-fit indices for p…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Starting at the Beginning: An Introduction to Coefficient Alpha and Internal Consistency (2003)Starting at the Beginning: An…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…The theory of planned behavior (1991)The theory of planned behaviorEffects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Self-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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(1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Scales for the measurement of ethos (1966)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)Coefficient Alpha and the Internal Structure of Tests (1951)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Leadership: The Cutting Edge. (1979)Organizational citizenship behavior: Its nature and antecedents. (1983)Research in Organizational Behavior. (1986)Accounting for common method variance in cross-sectional research designs. (2001)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Structural Equations with Latent Variables. (1991)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1991The theory of planned behavior90,729 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1956Mass Communication and Para-Social Interaction4,377 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
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  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2016Mediation analysis in partial least squares path modeling2,345 cited
  • 2012Goodness-of-fit indices for partial least squares path modeling1,852 cited

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2004
Measuring Attitude toward the Brand and Purchase Intentions
1,807 cited
  • 2016Estimation issues with PLS and CBSEM: Where the bias lies!1,803 cited
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