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Rationality manipulation during consumer decision-making process: an analysis of Alibaba’s online shopping carnival
16 references·2 citing·45 second hop
Rationality manipulation during consumer decision-making process: an analysis of Alibaba’s online shopping carnival (2022)Rationality manipulation during consumer …How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation (2007)How Emotion Shapes Behavior: …Perspective Taking as Egocentric Anchoring and Adjustment. (2004)Perspective Taking as Egocent…Maps of Bounded Rationality: Psychology for Behavioral Economics (2003)Maps of Bounded Rationality: …Hedonic shopping motivations (2003)Hedonic shopping motivationsHeuristics and Biases (2002)Heuristics and BiasesBoys will be Boys: Gender, Overconfidence, and Common Stock Investment (2001)Boys will be Boys: Gender, Ov…Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)Consumer Decision Making in O…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…The Adaptive Decision Maker (1993)The Adaptive Decision MakerConsumer Behavior: Buying, Having and Being (1993)Consumer Behavior: Buying, Ha…Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. (1983)Mood, misattribution, and jud…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…The Economics of Information (1961)The Economics of InformationA BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A BEHAVIORAL MODEL OF RATIONA…Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects (2025)Flash sale or continuing Sale…The effect of new e-commerce platform’s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective (2024)The effect of new e-commerce …Possessions and the Extended Self (1988)The case for motivated reasoning. 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References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 2003Maps of Bounded Rationality: Psychology for Behavioral Economics5,374 cited
  • 1961The Economics of Information5,253 cited
  • 2001Boys will be Boys: Gender, Overconfidence, and Common Stock Investment5,215 cited
  • 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.4,951 cited
  • 1993The Adaptive Decision Maker3,507 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 2003Hedonic shopping motivations2,290 cited
  • 2002Heuristics and Biases2,214 cited
  • 2007How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation1,749 cited
  • 1993Consumer Behavior: Buying, Having and Being1,744 cited
  • 2000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids1,730 cited

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  • 2004Perspective Taking as Egocentric Anchoring and Adjustment.1,316 cited
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    • 2025Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects12 cited
    • 2024The effect of new e-commerce platform’s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective8 cited