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“It Could Be Better” Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information
16 references·7 citing·55 second hop
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References

  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 1986Norm theory: Comparing reality to its alternatives.3,174 cited
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  • 1997Counterfactual thinking.1,151 cited
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  • 2003What a speaker’s choice of frame reveals: Reference points, frame selection, and framing effects302 cited
  • 2004Distinction Bias: Misprediction and Mischoice Due to Joint Evaluation.283 cited
  • 2021People systematically overlook subtractive changes215 cited
  • 2004Looking Forward to Looking Backward213 cited
  • 2003

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Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge
191 cited

Cited by

  • 2024Decoding consumer resistance to near-expired products: The role of social stereotyping17 cited
  • 2024So cute, I could wait: the effect of cuteness on consumer patience7 cited
  • 2022Relevance insensitivity: A framework of psychological biases in consumer behavior and beyond6 cited
  • 2025Lost time undermines return behavior2 cited
  • 2023Undervaluing the advantages of displaying skills in front of an expert1 cited
  • 2023Judging change: A flexible threshold theory0 cited
  • 2025One’s Actions “Aging Poorly”: An Integrative Egocentric Framework for Understanding Impression Management Errors and the Challenge of Temporal Impression Management0 cited