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Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms
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Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms (2022)Navigating a global pandemic crisis throu…To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective (2020)To recover faster from Covid-…The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)The impact of Covid-19 pandem…The economics of COVID-19: initial empirical evidence on how family firms in five European countries cope with the corona crisis (2020)The economics of COVID-19: in…The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory (2020)The Coronavirus crisis in B2B…Startups in Times of Crisis – A Rapid Response to the COVID-19 Pandemic (2020)Startups in Times of Crisis –…Managing uncertainty during a global pandemic: An international business perspective (2020)Managing uncertainty during a…Special issue on entrepreneurship and crises: business as usual? 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459 cited
  • 2020Managing uncertainty during a global pandemic: An international business perspective456 cited
  • 2013Entrepreneurial resilience during challenging times433 cited
  • Cited by

    • 2022Bouncing forward or bouncing back? How family firms enact resilience in times of crisis44 cited
    • 2024B2B green marketing strategies for European firms: Implications for people, planet and profit27 cited
    • 2025Navigating the AI wave for sales management: The mediating role of marketing agility18 cited
    • 2022The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-1918 cited