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PENGARUH SOCIAL MEDIA MARKETING, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS SEBAGAI MEDIASI PADA KEDAI KOPI JANJI JIWA DI SURABAYA
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PENGARUH SOCIAL MEDIA MARKETING, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS SEBAGAI MEDIASI PADA KEDAI KOPI JANJI JIWA DI SURABAYA (2022)PENGARUH SOCIAL MEDIA MARKETING, DAN E-WO…Digital Transformation During Lockdown (2021)Digital Transformation During…Pandemics, tourism and global change: a rapid assessment of COVID-19 (2020)Pandemics, tourism and global…How are Small Businesses Adjusting to COVID-19? Early Evidence from a Survey (2020)How are Small Businesses Adju…BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN (2020)BRAND AWARENESS MEMEDIASI PEN…PERAN PEMASARAN MEDIA SOSIAL DALAM MENCIPTAKAN KEPUTUSAN PEMBELIAN MELALUI KESADARAN MEREK (Studi pada Instagram Clothing Line Bangjo) (2019)PERAN PEMASARAN MEDIA SOSIAL …PERAN BRAND AWARENESS MEMEDIASI PENGARUH ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN (2019)PERAN BRAND AWARENESS MEMEDIA…Komunikasi pemasaran terpadu : pada era media sosial (2017)Komunikasi pemasaran terpadu …Hubungan Word of Mouth Dengan Brand Awareness Teh Kotak (2017)Hubungan Word of Mouth Dengan…Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia? (2024)Does e-WOM and Product Qualit…Pengaruh Electronic Word Of Mouth (E-WOM), Perceived Quality, dan Social Media Marketing Terhadap Keputusan Pembelian Produk Mayoutfit (2023)Pengaruh Electronic Word Of M…How brand awareness relates to market outcome, brand equity, and the marketing mix (2011)Brand strategies in social media (2014)Komunikasi Pemasaran Terpadu Dalam Periklanan Dan Promosi (2014)Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek (2001)Pengaruh brand awareness dan brand image terhadap keputusan pembelian (2022)Pengaruh Content Marketing, Sales Promotion, Personal Selling Dan Brand Image Terhadap Minat Beli Pada CV Laditri Karya (2023)Rebranding Keripik Pelepah Pisang Produk UP2K PKK Desa Kukuh Kerambitan Tabanan (2024)Climate tipping points — too risky to bet against (2019)Pandemics, transformations and tourism: be careful what you wish for (2020)Reviving tourism industry post-COVID-19: A resilience-based framework (2020)The Global Macroeconomic Impacts of COVID-19: Seven Scenarios (2020)Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research (2020)PENGARUH PROMOSI ONLINE DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Pelanggan Aryka Shop di Kota Malang) (2015)Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision (2019)PENGARUH BRAND IMAGE DAN BRAND AWARENESS LAZADA TERHADAP KEPUTUSAN PEMBELIAN ONLINE (2021)The Effect of Social Media Marketing on Purchase Decision with Brand Awareness as Mediation on Haroo Table (2021)The Influence of Product Quality, Social Media Marketing, and Brand Ambassador on Online Buying Decisions (2022)Why Restaurants Fail (2005)Does Management Matter? Evidence from India (2011)Labor Demand in the time of COVID-19: Evidence from vacancy postings and UI claims (2020)The Coronavirus and the Great Influenza Pandemic: Lessons from the “Spanish Flu” for the Coronavirus’s Potential Effects on Mortality and Economic Activity (2020)The Impact of Covid-19 on Small Business Owners: Evidence of Early-Stage Losses from the April 2020 Current Population Survey (2020)The U.S. Labor Market during the Beginning of the Pandemic Recession (2020)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival (2018)Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation (2019)Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator (2022)Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian di Simetri Coffee Roaster Puri, Jakarta (2018)PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP CUSTOMER PURCHASE DECISION (2019)Usulan Perbaikan Kualitas Pelayanan Restoran Menggunakan Metode Servqual dan Kano (2022)EFFECT OF PRICE PERCEPTION AND BRAND AWARENESS ON SERVICE QUALITY MEDIATED BY PURCHASING DECISIONS (2021)Building synergistic mindsets in international business education: the unmet demands of a VUCA marketplace (2024)Tech revolution unleashed: Navigating the winds of digital transformation in the fast lane (2024)
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References

  • 2020Pandemics, tourism and global change: a rapid assessment of COVID-194,785 cited
  • 2020How are Small Businesses Adjusting to COVID-19? Early Evidence from a Survey324 cited
  • 2017Komunikasi pemasaran terpadu : pada era media sosial212 cited
  • 2020BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN44 cited
  • 2021Digital Transformation During Lockdown18 cited
  • 2017Hubungan Word of Mouth Dengan Brand Awareness Teh Kotak16 cited
  • 2019PERAN PEMASARAN MEDIA SOSIAL DALAM MENCIPTAKAN KEPUTUSAN PEMBELIAN MELALUI KESADARAN MEREK (Studi pada Instagram Clothing Line Bangjo)11 cited
  • 2019PERAN BRAND AWARENESS MEMEDIASI PENGARUH ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN8 cited

Cited by

  • 2023Pengaruh Electronic Word Of Mouth (E-WOM), Perceived Quality, dan Social Media Marketing Terhadap Keputusan Pembelian Produk Mayoutfit5 cited
  • 2024Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia?5 cited

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