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Consumer Behaviour on Digital Marketing Platforms—Specifically in Terms of Consumer Loyalty Using Machine Learning
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Consumer Behaviour on Digital Marketing Platforms—Specifically in Terms of Consumer Loyalty Using Machine Learning (2022)Consumer Behaviour on Digital Marketing P…Experiential Marketing (2019)Experiential MarketingUsing Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program (2018)Using Machine Learning To Coc…Predicting customer quality in e-commerce social networks: a machine learning approach (2018)Predicting customer quality i…Machine learning and marketing (2018)Machine learning and marketingCustomer loyalty approach based on CRM for SMEs (2018)Customer loyalty approach bas…Combined artificial bee colony algorithm and machine learning techniques for prediction of online consumer repurchase intention (2017)Combined artificial bee colon…Big Data, Big Insights? Advancing Service Innovation and Design With Machine Learning (2017)Big Data, Big Insights? Advan…Big data predictive analysis: Using R analytical tool (2017)Big data predictive analysis:…Measuring Consumer Innovativeness (1991)Hedonic and utilitarian motivations for online retail shopping behavior (2001)eWOM overload and its effect on consumer behavioral intention depending on consumer involvement (2008)An improved deep forest model for prediction of e-commerce consumers’ repurchase behavior (2021)Performance Evaluation of Various Classification Techniques for Customer Churn Prediction in E-commerce (2022)Can machine learning approaches predict green purchase intention? -A study from Indian consumer perspective (2024)Beyond the hype: Big data concepts, methods, and analytics (2014)Firm Resources and Sustained Competitive Advantage (1991)Qualitative Data Analysis: An Expanded Sourcebook (1994)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Data-Driven Understanding of Smart Service Systems Through Text Mining (2018)Disruptive Innovation: Conceptual Foundations, Empirical Evidence, and Research Opportunities in the Digital Age (2018)Service Innovation: A New Conceptualization and Path Forward (2020)Co-creation experiences: The next practice in value creation (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)A Decade of Customer Engagement Research in Hospitality and Tourism: A Systematic Review and Research Agenda (2019)Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust (2020)Relating the dark side of new‐age technologies and customer technostress (2022)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)How to measure B2B relationship value to increase satisfaction and loyalty (2019)CRM dimensions and performance of SMEs in Yemen:the moderating role of human capital (2020)Evaluating Electronic Customer Relationship Management System Success: The Mediating Role of Customer Satisfaction (2022)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Toward a theory of customer engagement marketing (2016)Digital entrepreneurship (2018)Optimising Customer Segmentation in Digital Marketing Using Predictive Analytics: A Review of Literature (2023)Green AI in the finance industry: Exploring the impact of feature engineering on the accuracy and computational time of Machine Learning models (2024)Targeting and Privacy in Mobile Advertising (2018)Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not (2020)The usefulness of socio-demographic variables in predicting purchase decisions: Evidence from machine learning procedures (2022)Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction (2021)Defining the Phygital Marketing Advantage (2021)Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age (2022)
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References

  • 2017Big Data, Big Insights? Advancing Service Innovation and Design With Machine Learning205 cited
  • 2018Using Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program115 cited
  • 2018Predicting customer quality in e-commerce social networks: a machine learning approach114 cited
  • 2019Experiential Marketing110 cited
  • 2017Combined artificial bee colony algorithm and machine learning techniques for prediction of online consumer repurchase intention60 cited
  • 2018Customer loyalty approach based on CRM for SMEs59 cited
  • 2018Machine learning and marketing35 cited
  • 2017Big data predictive analysis: Using R analytical tool24 cited

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