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Music logos drive digital brands: an empirical analysis of consumers’ perspective
16 references·8 citing·43 second hop
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.84,999 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)19,111 cited
  • 2014A primer on partial least squares structural equation modeling (PLS-SEM)12,786 cited
  • 2014Internet, Phone, Mail, and Mixed‐Mode Surveys4,583 cited
  • 2021Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration413 cited
  • 2019Internet research using partial least squares structural equation modeling (PLS-SEM)395 cited
  • 2020Customers’ motivation to engage with luxury brands on social media362 cited
  • 2017Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery358 cited
  • 2013The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity341 cited
  • 2017INFLUENCE OF SENSORY STIMULI ON BRAND EXPERIENCE, BRAND EQUITY AND PURCHASE INTENTION204 cited
  • 2011Music and consumption experience: a review153 cited
  • 2017The influence of sport sponsorship on brand equity and purchase behavior86 cited
  • 2022How luxury brands build customer-based brand equity through phygital experience74 cited
  • 2021From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger

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67 cited
  • 2003Sonic Branding62 cited
  • 2020Factors affecting online purchase intention: A study of Vietnam online customers55 cited
  • Cited by

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    • 2023Digitalization of Enterprises from a New Normal Sustainable Development Perspective: Opportunities and Challenges35 cited
    • 2023Human-Centric Digitalization for New Sustainable Development: An Explorative Study in Human Resource Management34 cited
    • 2023Sustainable Development and Digitalization in the Supply Chain for Environmental Protection: Changes and Trends33 cited
    • 2023Digital Revolution Complements Sustainable Goal Achievement During and After Pandemic: A Research Agenda33 cited
    • 2023Scale Development for COVID-19 Vaccine Hesitancy by Integration of Socio-Demographic and Psychological Factors12 cited
    • 2024Generation Z Purchasing Behavior Profile in the Digital Economy: Normative Analysis in Online Markets6 cited