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The Neuromarketing Concept in Artificial Neural Networks: A Case of Forecasting and Simulation from the Advertising Industry

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References

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2010Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing123 cited
2010Neuromarketing: the next step in market research?111 cited
2020Neuromarketing, Subliminal Advertising, and Hotel Selection: An EEG Study105 cited

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2010Does neuroeconomics give new impetus to economic and consumer research?93 cited

2008Marketing services more effectively with neuromarketing research: a look into the future80 cited

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2022Relationship between Different Dimensions of Workplace Spirituality and Psychological Well-Being: Measuring Mediation Analysis through Conditional Process Modeling25 cited
2024Does Your Brain Have a Buy Button?23 cited
2023Neuromarketing: The Physiological Tools for Understanding Consumer Behaviour11 cited